Free Index Brief · 2026-09.1

Frazer

Dealership management systems

59 of 150 valid answers, 39.3% (Wilson 95% interval 31.9% to 47.3%)

Observed answers on stated dates, not a ranking.

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By engine

ChatGPT
12 of 30

Claude
13 of 30

Perplexity
12 of 30

Google AI Overviews
10 of 30

Google AI Mode
12 of 30

By buyer question

Other vendors below have a higher observed count on that question. The full checked set remains on the record.

Buyer question	Named	Other vendors named
what is the best dealer management system for an independent used car dealer	13 of 15	AutoManager (15 of 15); DealerCenter (15 of 15)
best DMS for a small dealership with a handful of employees	13 of 15	DealerCenter (15 of 15)
best dealer management system for a powersports or motorcycle dealer	2 of 15	DX1 (12 of 15); Lightspeed DMS (12 of 15); EverLogic (11 of 15); see full record
what are the best alternatives to CDK Global	1 of 15	CDK Global (15 of 15); DealerCenter (15 of 15); Dealertrack (15 of 15); see full record
what are the best alternatives to Reynolds and Reynolds	1 of 15	CDK Global (15 of 15); Dealertrack (15 of 15); Tekion (15 of 15); see full record
what are the best alternatives to Dealertrack DMS	14 of 15	CDK Global (15 of 15); Dealertrack (15 of 15); Tekion (15 of 15)
Tekion vs CDK, which DMS is better for a franchise dealer	0 of 15	CDK Global (15 of 15); Tekion (15 of 15); Reynolds and Reynolds (3 of 15); see full record
DealerCenter vs Frazer for an independent lot, which should I pick	15 of 15	None with a higher observed count
what questions should I ask when choosing a dealership management system	0 of 15	None with a higher observed count
best DMS for a dealer group running a dozen rooftops	0 of 15	CDK Global (15 of 15); Tekion (15 of 15); Dealertrack (14 of 15); see full record

Vendor domain citations

19 of 150 valid answers, 12.7% (Wilson 95% interval 8.3% to 18.9%). frazer.com

Release 2026-09, version 2026-09.1. DOI 10.5281/zenodo.22907695. Answer capture: 2026-09-22. Published 2026-09-23.

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