Dealership management systems · 2026-09.1

Dealertrack

When buyers asked AI for a Dealership management systems shortlist.

Observed naming

67 of 150 valid answers

67 of 150 valid answers, 44.7% (Wilson 95% interval 36.9% to 52.7%)

Observed answers on stated dates, not a ranking. This is not a judgment of product quality.

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Permanent link to this release · Dealership management systems category

By engine and question

Filled marks: named in at least 2 of 3 scheduled repeats. Open marks: below that threshold. Dashed marks: excluded answers leave the threshold uncertain. Counts and intervals follow for each question.

Answer capture date: 2026-09-22.

By engine

ChatGPT

15 of 30 valid answers, 50.0% (Wilson 95% interval 33.2% to 66.8%)

Claude

13 of 30 valid answers, 43.3% (Wilson 95% interval 27.4% to 60.8%)

Perplexity

11 of 30 valid answers, 36.7% (Wilson 95% interval 21.9% to 54.5%)

Google AI Overviews

14 of 30 valid answers, 46.7% (Wilson 95% interval 30.2% to 63.9%)

Google AI Mode

14 of 30 valid answers, 46.7% (Wilson 95% interval 30.2% to 63.9%)

By buyer question

Each count is over valid answers to the exact question. Excluded answers are outside that base.

what is the best dealer management system for an independent used car dealer

5 of 15 valid answers, 33.3% (Wilson 95% interval 15.2% to 58.3%)

Question q1. Excluded answers: 0. Type: best option.

best DMS for a small dealership with a handful of employees

2 of 15 valid answers, 13.3% (Wilson 95% interval 3.7% to 37.9%)

Question q2. Excluded answers: 0. Type: best option.

best dealer management system for a powersports or motorcycle dealer

0 of 15 valid answers, 0.0% (Wilson 95% interval 0.0% to 20.4%)

Question q3. Excluded answers: 0. Type: best option.

what are the best alternatives to CDK Global

15 of 15 valid answers, 100.0% (Wilson 95% interval 79.6% to 100.0%)

Question q4. Excluded answers: 0. Type: alternative.

what are the best alternatives to Reynolds and Reynolds

15 of 15 valid answers, 100.0% (Wilson 95% interval 79.6% to 100.0%)

Question q5. Excluded answers: 0. Type: alternative.

what are the best alternatives to Dealertrack DMS

15 of 15 valid answers, 100.0% (Wilson 95% interval 79.6% to 100.0%)

Question q6. Excluded answers: 0. Type: alternative.

Tekion vs CDK, which DMS is better for a franchise dealer

0 of 15 valid answers, 0.0% (Wilson 95% interval 0.0% to 20.4%)

Question q7. Excluded answers: 0. Type: buyer evaluation.

DealerCenter vs Frazer for an independent lot, which should I pick

1 of 15 valid answers, 6.7% (Wilson 95% interval 1.2% to 29.8%)

Question q8. Excluded answers: 0. Type: buyer evaluation.

what questions should I ask when choosing a dealership management system

0 of 15 valid answers, 0.0% (Wilson 95% interval 0.0% to 20.4%)

Question q9. Excluded answers: 0. Type: buyer evaluation.

best DMS for a dealer group running a dozen rooftops

14 of 15 valid answers, 93.3% (Wilson 95% interval 70.2% to 98.8%)

Question q10. Excluded answers: 0. Type: specific workflow.

Questions with no recorded naming

best dealer management system for a powersports or motorcycle dealer

Dealertrack: 0 of 15 valid answers, 0.0% (Wilson 95% interval 0.0% to 20.4%)

Other checked vendors named in valid answers to this question:

DX1: 12 of 15 valid answers, 80.0% (Wilson 95% interval 54.8% to 93.0%)
Lightspeed DMS: 12 of 15 valid answers, 80.0% (Wilson 95% interval 54.8% to 93.0%)
EverLogic: 11 of 15 valid answers, 73.3% (Wilson 95% interval 48.0% to 89.1%)
BiT Dealership Software: 7 of 15 valid answers, 46.7% (Wilson 95% interval 24.8% to 69.9%)
Ideal Computer Systems: 6 of 15 valid answers, 40.0% (Wilson 95% interval 19.8% to 64.3%)
ZiiDMS: 3 of 15 valid answers, 20.0% (Wilson 95% interval 7.0% to 45.2%)
CDK Global: 2 of 15 valid answers, 13.3% (Wilson 95% interval 3.7% to 37.9%)
Frazer: 2 of 15 valid answers, 13.3% (Wilson 95% interval 3.7% to 37.9%)

Tekion vs CDK, which DMS is better for a franchise dealer

Dealertrack: 0 of 15 valid answers, 0.0% (Wilson 95% interval 0.0% to 20.4%)

Other checked vendors named in valid answers to this question:

CDK Global: 15 of 15 valid answers, 100.0% (Wilson 95% interval 79.6% to 100.0%)
Tekion: 15 of 15 valid answers, 100.0% (Wilson 95% interval 79.6% to 100.0%)
Reynolds and Reynolds: 3 of 15 valid answers, 20.0% (Wilson 95% interval 7.0% to 45.2%)
Ideal Computer Systems: 1 of 15 valid answers, 6.7% (Wilson 95% interval 1.2% to 29.8%)

what questions should I ask when choosing a dealership management system

Dealertrack: 0 of 15 valid answers, 0.0% (Wilson 95% interval 0.0% to 20.4%)

Other checked vendors named in valid answers to this question:

No checked vendor was named.

Vendor domain citations

13 of 150 valid answers, 8.7% (Wilson 95% interval 5.1% to 14.3%)

us.dealertrack.com

The full Dealership management systems checked set

Full checked set, sorted by observed counts, not a ranking.
Vendor	Named	Vendor domain cited
CDK Global	90 of 150 valid answers, 60.0% (Wilson 95% interval 52.0% to 67.5%)	13 of 150 valid answers, 8.7% (Wilson 95% interval 5.1% to 14.3%)
DealerCenter	79 of 150 valid answers, 52.7% (Wilson 95% interval 44.7% to 60.5%)	23 of 150 valid answers, 15.3% (Wilson 95% interval 10.4% to 22.0%)
Tekion	76 of 150 valid answers, 50.7% (Wilson 95% interval 42.7% to 58.6%)	20 of 150 valid answers, 13.3% (Wilson 95% interval 8.8% to 19.7%)
Dealertrack	67 of 150 valid answers, 44.7% (Wilson 95% interval 36.9% to 52.7%)	13 of 150 valid answers, 8.7% (Wilson 95% interval 5.1% to 14.3%)
Frazer	59 of 150 valid answers, 39.3% (Wilson 95% interval 31.9% to 47.3%)	19 of 150 valid answers, 12.7% (Wilson 95% interval 8.3% to 18.9%)
Reynolds and Reynolds	57 of 150 valid answers, 38.0% (Wilson 95% interval 30.6% to 46.0%)	10 of 150 valid answers, 6.7% (Wilson 95% interval 3.7% to 11.8%)
AutoManager	31 of 150 valid answers, 20.7% (Wilson 95% interval 15.0% to 27.8%)	11 of 150 valid answers, 7.3% (Wilson 95% interval 4.1% to 12.7%)
DealerSocket	24 of 150 valid answers, 16.0% (Wilson 95% interval 11.0% to 22.7%)	1 of 150 valid answers, 0.7% (Wilson 95% interval 0.1% to 3.7%)
Ideal Computer Systems	22 of 150 valid answers, 14.7% (Wilson 95% interval 9.9% to 21.2%)	4 of 150 valid answers, 2.7% (Wilson 95% interval 1.0% to 6.7%)
PBS Systems	22 of 150 valid answers, 14.7% (Wilson 95% interval 9.9% to 21.2%)	9 of 150 valid answers, 6.0% (Wilson 95% interval 3.2% to 11.0%)
Autosoft	20 of 150 valid answers, 13.3% (Wilson 95% interval 8.8% to 19.7%)	3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)
DealerBuilt	16 of 150 valid answers, 10.7% (Wilson 95% interval 6.7% to 16.6%)	3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)
EverLogic	16 of 150 valid answers, 10.7% (Wilson 95% interval 6.7% to 16.6%)	8 of 150 valid answers, 5.3% (Wilson 95% interval 2.7% to 10.2%)
Auto/Mate	15 of 150 valid answers, 10.0% (Wilson 95% interval 6.2% to 15.8%)	0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)
Lightspeed DMS	13 of 150 valid answers, 8.7% (Wilson 95% interval 5.1% to 14.3%)	11 of 150 valid answers, 7.3% (Wilson 95% interval 4.1% to 12.7%)
DX1	12 of 150 valid answers, 8.0% (Wilson 95% interval 4.6% to 13.5%)	10 of 150 valid answers, 6.7% (Wilson 95% interval 3.7% to 11.8%)
BiT Dealership Software	7 of 150 valid answers, 4.7% (Wilson 95% interval 2.3% to 9.3%)	4 of 150 valid answers, 2.7% (Wilson 95% interval 1.0% to 6.7%)
Dominion DMS	3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)	0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)
ZiiDMS	3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)	3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)
IDS	1 of 150 valid answers, 0.7% (Wilson 95% interval 0.1% to 3.7%)	0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)
Motility Software	0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)	0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)
Quorum Information Technologies	0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)	0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)

Release and method

Release: 2026-09, version 2026-09.1
Published: 2026-09-23
Answer capture date: 2026-09-22
Source capture dates: 2026-09-21
Engines: ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode
Configuration: 10 fixed target questions, 5 engines, 3 repeats. No controls were run for this category.
Method version: v1.1
Excluded answers: 0 target answers excluded; exact reasons are listed. No controls were run for this category.
Commissioned engagement: No commissioned engagement is declared for this category.

Exact names and listed aliases are matched without case sensitivity at word boundaries. Plain word names require a listed qualifier nearby in the same sentence or the canonical domain among cited URLs. A vendor citation counts only when that answer also names the vendor under this rule.

Verbatim answer text is retained privately with the measurement input and import audit. No answer quotations are published here.

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Release JSON · Category CSV · DOI 10.5281/zenodo.22907695

How to cite: Broadcastwell. The Absence Index, Dealership management systems, version 2026-09.1. Permanent record. CC BY 4.0 with attribution to Broadcastwell.

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Observed answers on stated dates, not a ranking. This is not a judgment of product quality.

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