August 2026 category evidence

CRM

Systems that centralize customer and prospect records, sales activity, pipeline management, and related revenue workflows.

10 companies checked. Capture date: 2026-08-28. 3 answers are excluded because an engine returned the recorded reason. Excluded answers reduce their question bases and are not counted as misses.

The Index measures observed naming, not service quality or product merit.

Core metric table

Observed naming by company

CRM observed naming table
CompanyNamedCitedBuyer questionsCapture date
Salesforce Sales Cloud78 of 117 observed answers, 66.7%0 of 117 observed answers, 0.0%10 of 102026-08-28
HubSpot CRM77 of 117 observed answers, 65.8%0 of 117 observed answers, 0.0%9 of 102026-08-28
Pipedrive63 of 117 observed answers, 53.8%0 of 117 observed answers, 0.0%9 of 102026-08-28
Zoho CRM63 of 117 observed answers, 53.8%0 of 117 observed answers, 0.0%9 of 102026-08-28
Microsoft Dynamics 36523 of 117 observed answers, 19.7%0 of 117 observed answers, 0.0%6 of 102026-08-28
Freshsales15 of 117 observed answers, 12.8%0 of 117 observed answers, 0.0%5 of 102026-08-28
Close5 of 117 observed answers, 4.3%0 of 117 observed answers, 0.0%3 of 102026-08-28
Insightly3 of 117 observed answers, 2.6%0 of 117 observed answers, 0.0%2 of 102026-08-28
Copper1 of 117 observed answers, 0.9%0 of 117 observed answers, 0.0%1 of 102026-08-28
Nimble0 of 117 observed answers, 0.0%0 of 117 observed answers, 0.0%0 of 102026-08-28

Method note

4 engines, 3 repeats, 10 fixed buyer questions, and one checked set.

Selection rule: A vendor is in the checked set if it appears on the relevant category page of at least two major software directories as of the capture date.

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