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            "base": 15,
            "rate": 26.7,
            "lower": 10.9,
            "upper": 52
          }
        },
        {
          "name": "Microsoft Dynamics 365",
          "url": "/vendors/microsoft-dynamics-365/crm/",
          "named": {
            "count": 3,
            "base": 15,
            "rate": 20,
            "lower": 7,
            "upper": 45.2
          }
        },
        {
          "name": "Copper",
          "url": "/vendors/copper/crm/",
          "named": {
            "count": 2,
            "base": 15,
            "rate": 13.3,
            "lower": 3.7,
            "upper": 37.9
          }
        },
        {
          "name": "Close",
          "url": "/vendors/close/crm/",
          "named": {
            "count": 1,
            "base": 15,
            "rate": 6.7,
            "lower": 1.2,
            "upper": 29.8
          }
        },
        {
          "name": "Insightly",
          "url": "/vendors/insightly/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Nimble",
          "url": "/vendors/nimble/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        }
      ],
      "engines": [
        {
          "engine": "ChatGPT",
          "named": {
            "count": 0,
            "base": 3,
            "rate": 0,
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          }
        },
        {
          "engine": "Claude",
          "named": {
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            "base": 3,
            "rate": 33.3,
            "lower": 6.1,
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          }
        },
        {
          "engine": "Perplexity",
          "named": {
            "count": 0,
            "base": 3,
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          }
        },
        {
          "engine": "Google AI Overviews",
          "named": {
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            "base": 3,
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          }
        },
        {
          "engine": "Google AI Mode",
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            "rate": 0,
            "lower": 0,
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          }
        }
      ]
    },
    {
      "id": "7",
      "text": "How do the main CRM platforms compare for reporting and forecasting?",
      "type": "buyer evaluation",
      "excluded_answers": 0,
      "named": {
        "count": 0,
        "base": 15,
        "rate": 0,
        "lower": 0,
        "upper": 20.4
      },
      "checked_vendors": [
        {
          "name": "HubSpot CRM",
          "url": "/vendors/hubspot-crm/crm/",
          "named": {
            "count": 15,
            "base": 15,
            "rate": 100,
            "lower": 79.6,
            "upper": 100
          }
        },
        {
          "name": "Salesforce Sales Cloud",
          "url": "/vendors/salesforce-sales-cloud/crm/",
          "named": {
            "count": 15,
            "base": 15,
            "rate": 100,
            "lower": 79.6,
            "upper": 100
          }
        },
        {
          "name": "Zoho CRM",
          "url": "/vendors/zoho-crm/crm/",
          "named": {
            "count": 15,
            "base": 15,
            "rate": 100,
            "lower": 79.6,
            "upper": 100
          }
        },
        {
          "name": "Pipedrive",
          "url": "/vendors/pipedrive/crm/",
          "named": {
            "count": 13,
            "base": 15,
            "rate": 86.7,
            "lower": 62.1,
            "upper": 96.3
          }
        },
        {
          "name": "Microsoft Dynamics 365",
          "url": "/vendors/microsoft-dynamics-365/crm/",
          "named": {
            "count": 11,
            "base": 15,
            "rate": 73.3,
            "lower": 48,
            "upper": 89.1
          }
        },
        {
          "name": "Freshsales",
          "url": "/vendors/freshsales/crm/",
          "named": {
            "count": 3,
            "base": 15,
            "rate": 20,
            "lower": 7,
            "upper": 45.2
          }
        },
        {
          "name": "Close",
          "url": "/vendors/close/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Copper",
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          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Insightly",
          "url": "/vendors/insightly/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Nimble",
          "url": "/vendors/nimble/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
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          }
        }
      ],
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        {
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          "named": {
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            "base": 3,
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          }
        },
        {
          "engine": "Claude",
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          }
        },
        {
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          }
        },
        {
          "engine": "Google AI Overviews",
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          }
        },
        {
          "engine": "Google AI Mode",
          "named": {
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            "rate": 0,
            "lower": 0,
            "upper": 56.1
          }
        }
      ]
    },
    {
      "id": "8",
      "text": "Which CRM approach is better for a team with multiple sales motions?",
      "type": "buyer evaluation",
      "excluded_answers": 0,
      "named": {
        "count": 0,
        "base": 15,
        "rate": 0,
        "lower": 0,
        "upper": 20.4
      },
      "checked_vendors": [
        {
          "name": "Salesforce Sales Cloud",
          "url": "/vendors/salesforce-sales-cloud/crm/",
          "named": {
            "count": 13,
            "base": 15,
            "rate": 86.7,
            "lower": 62.1,
            "upper": 96.3
          }
        },
        {
          "name": "HubSpot CRM",
          "url": "/vendors/hubspot-crm/crm/",
          "named": {
            "count": 11,
            "base": 15,
            "rate": 73.3,
            "lower": 48,
            "upper": 89.1
          }
        },
        {
          "name": "Pipedrive",
          "url": "/vendors/pipedrive/crm/",
          "named": {
            "count": 9,
            "base": 15,
            "rate": 60,
            "lower": 35.7,
            "upper": 80.2
          }
        },
        {
          "name": "Zoho CRM",
          "url": "/vendors/zoho-crm/crm/",
          "named": {
            "count": 2,
            "base": 15,
            "rate": 13.3,
            "lower": 3.7,
            "upper": 37.9
          }
        },
        {
          "name": "Close",
          "url": "/vendors/close/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Copper",
          "url": "/vendors/copper/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Freshsales",
          "url": "/vendors/freshsales/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Insightly",
          "url": "/vendors/insightly/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Microsoft Dynamics 365",
          "url": "/vendors/microsoft-dynamics-365/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Nimble",
          "url": "/vendors/nimble/crm/",
          "named": {
            "count": 0,
            "base": 15,
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            "lower": 0,
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          }
        }
      ],
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        {
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          "named": {
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          }
        },
        {
          "engine": "Claude",
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          }
        },
        {
          "engine": "Perplexity",
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        },
        {
          "engine": "Google AI Overviews",
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          }
        },
        {
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            "rate": 0,
            "lower": 0,
            "upper": 56.1
          }
        }
      ]
    },
    {
      "id": "9",
      "text": "What should a buyer evaluate in a CRM?",
      "type": "buyer evaluation",
      "excluded_answers": 0,
      "named": {
        "count": 0,
        "base": 15,
        "rate": 0,
        "lower": 0,
        "upper": 20.4
      },
      "checked_vendors": [
        {
          "name": "Salesforce Sales Cloud",
          "url": "/vendors/salesforce-sales-cloud/crm/",
          "named": {
            "count": 3,
            "base": 15,
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            "lower": 7,
            "upper": 45.2
          }
        },
        {
          "name": "Close",
          "url": "/vendors/close/crm/",
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            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Copper",
          "url": "/vendors/copper/crm/",
          "named": {
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            "base": 15,
            "rate": 0,
            "lower": 0,
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          }
        },
        {
          "name": "Freshsales",
          "url": "/vendors/freshsales/crm/",
          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
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          }
        },
        {
          "name": "HubSpot CRM",
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          "named": {
            "count": 0,
            "base": 15,
            "rate": 0,
            "lower": 0,
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          }
        },
        {
          "name": "Insightly",
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          "named": {
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            "base": 15,
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            "lower": 0,
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          }
        },
        {
          "name": "Microsoft Dynamics 365",
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          "named": {
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            "base": 15,
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          }
        },
        {
          "name": "Nimble",
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            "base": 15,
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          }
        },
        {
          "name": "Pipedrive",
          "url": "/vendors/pipedrive/crm/",
          "named": {
            "count": 0,
            "base": 15,
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          }
        },
        {
          "name": "Zoho CRM",
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        }
      ],
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        {
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        },
        {
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        },
        {
          "engine": "Google AI Overviews",
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          }
        },
        {
          "engine": "Google AI Mode",
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            "rate": 0,
            "lower": 0,
            "upper": 56.1
          }
        }
      ]
    },
    {
      "id": "10",
      "text": "How can a sales team use a CRM to improve handoffs and follow-up?",
      "type": "specific workflow",
      "excluded_answers": 0,
      "named": {
        "count": 1,
        "base": 15,
        "rate": 6.7,
        "lower": 1.2,
        "upper": 29.8
      },
      "checked_vendors": [
        {
          "name": "HubSpot CRM",
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            "base": 15,
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            "lower": 35.7,
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          }
        },
        {
          "name": "Salesforce Sales Cloud",
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          }
        },
        {
          "name": "Pipedrive",
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          }
        },
        {
          "name": "Close",
          "url": "/vendors/close/crm/",
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            "base": 15,
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          }
        },
        {
          "name": "Insightly",
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            "rate": 6.7,
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          }
        },
        {
          "name": "Copper",
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          "named": {
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            "lower": 0,
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          }
        },
        {
          "name": "Freshsales",
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          "named": {
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            "base": 15,
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        },
        {
          "name": "Microsoft Dynamics 365",
          "url": "/vendors/microsoft-dynamics-365/crm/",
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            "base": 15,
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            "lower": 0,
            "upper": 20.4
          }
        },
        {
          "name": "Nimble",
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          }
        },
        {
          "name": "Zoho CRM",
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          }
        }
      ],
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        {
          "engine": "ChatGPT",
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          }
        },
        {
          "engine": "Claude",
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          }
        },
        {
          "engine": "Perplexity",
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            "rate": 33.3,
            "lower": 6.1,
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          }
        },
        {
          "engine": "Google AI Overviews",
          "named": {
            "count": 0,
            "base": 3,
            "rate": 0,
            "lower": 0,
            "upper": 56.1
          }
        },
        {
          "engine": "Google AI Mode",
          "named": {
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            "base": 3,
            "rate": 0,
            "lower": 0,
            "upper": 56.1
          }
        }
      ]
    }
  ],
  "engines": [
    {
      "name": "ChatGPT",
      "named": {
        "count": 3,
        "base": 30,
        "rate": 10,
        "lower": 3.5,
        "upper": 25.6
      }
    },
    {
      "name": "Claude",
      "named": {
        "count": 6,
        "base": 30,
        "rate": 20,
        "lower": 9.5,
        "upper": 37.3
      }
    },
    {
      "name": "Perplexity",
      "named": {
        "count": 1,
        "base": 30,
        "rate": 3.3,
        "lower": 0.6,
        "upper": 16.7
      }
    },
    {
      "name": "Google AI Overviews",
      "named": {
        "count": 1,
        "base": 30,
        "rate": 3.3,
        "lower": 0.6,
        "upper": 16.7
      }
    },
    {
      "name": "Google AI Mode",
      "named": {
        "count": 1,
        "base": 30,
        "rate": 3.3,
        "lower": 0.6,
        "upper": 16.7
      }
    }
  ],
  "method": {
    "version": "v1.1",
    "engines": [
      "ChatGPT",
      "Claude",
      "Perplexity",
      "Google AI Overviews",
      "Google AI Mode"
    ],
    "repeats": 3,
    "questions_per_category": 10,
    "question_shapes": [
      "best option",
      "specific workflow",
      "top tools",
      "alternative",
      "buyer evaluation"
    ],
    "matching_rule": "index-intake-v1.1",
    "control_categories": [
      "crm",
      "construction-project-management"
    ],
    "run_configuration": "5 engines, 3 repeats, 10 fixed buyer questions, and one checked set.",
    "controls_run": true,
    "control_questions_count": 5
  },
  "capture_dates": [
    "2026-08-28"
  ],
  "capture_date_note": "Dates of the published source captures. The separately evidenced answer capture date is in answer_captured_on.",
  "exclusions": [],
  "exclusions_note": "0 target answers excluded; exact reasons are listed. Controls were run outside the scored base.",
  "commissioned_engagement": false,
  "doi": "10.5281/zenodo.22907695",
  "license": "CC BY 4.0 with attribution to Broadcastwell",
  "citation_erratum": null,
  "downloads": {
    "release": "/data/release-2026-09.json",
    "csv": "/data/crm-2026-09.csv"
  },
  "history": [],
  "framing": "Observed answers on stated dates, not a ranking. This is not a judgment of product quality."
}
