{
  "schema_version": "1.0",
  "category": "CRM",
  "category_id": "crm",
  "version": "2026-09.1",
  "doi": "10.5281/zenodo.22907695",
  "framing": "Observed answers on stated dates, not a ranking. This is not a judgment of product quality.",
  "vendors": [
    {
      "name": "Salesforce Sales Cloud",
      "url": "/vendors/salesforce-sales-cloud/crm/",
      "mention_rate": {
        "count": 109,
        "base": 150,
        "rate": 72.7,
        "lower": 65,
        "upper": 79.2
      },
      "citation_rate": {
        "count": 37,
        "base": 150,
        "rate": 24.7,
        "lower": 18.5,
        "upper": 32.1
      }
    },
    {
      "name": "HubSpot CRM",
      "url": "/vendors/hubspot-crm/crm/",
      "mention_rate": {
        "count": 113,
        "base": 150,
        "rate": 75.3,
        "lower": 67.9,
        "upper": 81.5
      },
      "citation_rate": {
        "count": 34,
        "base": 150,
        "rate": 22.7,
        "lower": 16.7,
        "upper": 30
      }
    },
    {
      "name": "Pipedrive",
      "url": "/vendors/pipedrive/crm/",
      "mention_rate": {
        "count": 97,
        "base": 150,
        "rate": 64.7,
        "lower": 56.7,
        "upper": 71.9
      },
      "citation_rate": {
        "count": 29,
        "base": 150,
        "rate": 19.3,
        "lower": 13.8,
        "upper": 26.4
      }
    },
    {
      "name": "Zoho CRM",
      "url": "/vendors/zoho-crm/crm/",
      "mention_rate": {
        "count": 73,
        "base": 150,
        "rate": 48.7,
        "lower": 40.8,
        "upper": 56.6
      },
      "citation_rate": {
        "count": 23,
        "base": 150,
        "rate": 15.3,
        "lower": 10.4,
        "upper": 22
      }
    },
    {
      "name": "Nimble",
      "url": "/vendors/nimble/crm/",
      "mention_rate": {
        "count": 0,
        "base": 150,
        "rate": 0,
        "lower": 0,
        "upper": 2.5
      },
      "citation_rate": {
        "count": 0,
        "base": 150,
        "rate": 0,
        "lower": 0,
        "upper": 2.5
      }
    },
    {
      "name": "Microsoft Dynamics 365",
      "url": "/vendors/microsoft-dynamics-365/crm/",
      "mention_rate": {
        "count": 36,
        "base": 150,
        "rate": 24,
        "lower": 17.9,
        "upper": 31.4
      },
      "citation_rate": {
        "count": 9,
        "base": 150,
        "rate": 6,
        "lower": 3.2,
        "upper": 11
      }
    },
    {
      "name": "Freshsales",
      "url": "/vendors/freshsales/crm/",
      "mention_rate": {
        "count": 22,
        "base": 150,
        "rate": 14.7,
        "lower": 9.9,
        "upper": 21.2
      },
      "citation_rate": {
        "count": 0,
        "base": 150,
        "rate": 0,
        "lower": 0,
        "upper": 2.5
      }
    },
    {
      "name": "Copper",
      "url": "/vendors/copper/crm/",
      "mention_rate": {
        "count": 4,
        "base": 150,
        "rate": 2.7,
        "lower": 1,
        "upper": 6.7
      },
      "citation_rate": {
        "count": 0,
        "base": 150,
        "rate": 0,
        "lower": 0,
        "upper": 2.5
      }
    },
    {
      "name": "Insightly",
      "url": "/vendors/insightly/crm/",
      "mention_rate": {
        "count": 10,
        "base": 150,
        "rate": 6.7,
        "lower": 3.7,
        "upper": 11.8
      },
      "citation_rate": {
        "count": 4,
        "base": 150,
        "rate": 2.7,
        "lower": 1,
        "upper": 6.7
      }
    },
    {
      "name": "Close",
      "url": "/vendors/close/crm/",
      "mention_rate": {
        "count": 12,
        "base": 150,
        "rate": 8,
        "lower": 4.6,
        "upper": 13.5
      },
      "citation_rate": {
        "count": 4,
        "base": 150,
        "rate": 2.7,
        "lower": 1,
        "upper": 6.7
      }
    }
  ],
  "commissioned_engagement": false
}