{
  "schema_version": "1.0",
  "category": "CRM",
  "category_id": "crm",
  "version": "2026-08.1",
  "doi": "10.5281/zenodo.22721962",
  "framing": "Observed answers on stated dates, not a ranking. This is not a judgment of product quality.",
  "vendors": [
    {
      "name": "Salesforce Sales Cloud",
      "url": "/vendors/salesforce-sales-cloud/crm/",
      "mention_rate": {
        "count": 78,
        "base": 117,
        "rate": 66.7,
        "lower": 57.7,
        "upper": 74.6
      },
      "citation_rate": {
        "count": 17,
        "base": 117,
        "rate": 14.5,
        "lower": 9.3,
        "upper": 22
      }
    },
    {
      "name": "HubSpot CRM",
      "url": "/vendors/hubspot-crm/crm/",
      "mention_rate": {
        "count": 77,
        "base": 117,
        "rate": 65.8,
        "lower": 56.8,
        "upper": 73.8
      },
      "citation_rate": {
        "count": 5,
        "base": 117,
        "rate": 4.3,
        "lower": 1.8,
        "upper": 9.6
      }
    },
    {
      "name": "Pipedrive",
      "url": "/vendors/pipedrive/crm/",
      "mention_rate": {
        "count": 63,
        "base": 117,
        "rate": 53.8,
        "lower": 44.8,
        "upper": 62.6
      },
      "citation_rate": {
        "count": 14,
        "base": 117,
        "rate": 12,
        "lower": 7.3,
        "upper": 19.1
      }
    },
    {
      "name": "Zoho CRM",
      "url": "/vendors/zoho-crm/crm/",
      "mention_rate": {
        "count": 63,
        "base": 117,
        "rate": 53.8,
        "lower": 44.8,
        "upper": 62.6
      },
      "citation_rate": {
        "count": 5,
        "base": 117,
        "rate": 4.3,
        "lower": 1.8,
        "upper": 9.6
      }
    },
    {
      "name": "Nimble",
      "url": "/vendors/nimble/crm/",
      "mention_rate": {
        "count": 0,
        "base": 117,
        "rate": 0,
        "lower": 0,
        "upper": 3.2
      },
      "citation_rate": {
        "count": 0,
        "base": 117,
        "rate": 0,
        "lower": 0,
        "upper": 3.2
      }
    },
    {
      "name": "Microsoft Dynamics 365",
      "url": "/vendors/microsoft-dynamics-365/crm/",
      "mention_rate": {
        "count": 23,
        "base": 117,
        "rate": 19.7,
        "lower": 13.5,
        "upper": 27.8
      },
      "citation_rate": {
        "count": 3,
        "base": 117,
        "rate": 2.6,
        "lower": 0.9,
        "upper": 7.3
      }
    },
    {
      "name": "Freshsales",
      "url": "/vendors/freshsales/crm/",
      "mention_rate": {
        "count": 15,
        "base": 117,
        "rate": 12.8,
        "lower": 7.9,
        "upper": 20.1
      },
      "citation_rate": {
        "count": 0,
        "base": 117,
        "rate": 0,
        "lower": 0,
        "upper": 3.2
      }
    },
    {
      "name": "Copper",
      "url": "/vendors/copper/crm/",
      "mention_rate": {
        "count": 1,
        "base": 117,
        "rate": 0.9,
        "lower": 0.2,
        "upper": 4.7
      },
      "citation_rate": {
        "count": 0,
        "base": 117,
        "rate": 0,
        "lower": 0,
        "upper": 3.2
      }
    },
    {
      "name": "Insightly",
      "url": "/vendors/insightly/crm/",
      "mention_rate": {
        "count": 3,
        "base": 117,
        "rate": 2.6,
        "lower": 0.9,
        "upper": 7.3
      },
      "citation_rate": {
        "count": 1,
        "base": 117,
        "rate": 0.9,
        "lower": 0.2,
        "upper": 4.7
      }
    },
    {
      "name": "Close",
      "url": "/vendors/close/crm/",
      "mention_rate": {
        "count": 5,
        "base": 117,
        "rate": 4.3,
        "lower": 1.8,
        "upper": 9.6
      },
      "citation_rate": {
        "count": 0,
        "base": 117,
        "rate": 0,
        "lower": 0,
        "upper": 3.2
      }
    }
  ],
  "commissioned_engagement": false
}